NEWSROOM
April 8, 2025
Sensara.tv wins 2025 NAB Show Product of the Year Award
LAS VEGAS — Sensara.tv announced today that its SceneSense is a AI/ML category winner in the 2025 NAB Show Product of the Year Awards. This official awards program recognizes some of the most significant and promising new products and technologies showcased by exhibitors at NAB Show.
SceneSense is a scene level video understanding system that decodes the storyline to help videos become more discoverable, and aids the creative processes in media supply chains.
"This award is a testament to the vision and relentless work behind SceneSense — our AI-powered multi-model and multimodal Video Discovery Optimization platform that decodes every frame, shot, and scene to generate granular metadata, personalized posters, and dynamic clips at scale. We cant wait to make this work for the industry. We are warriors on your side." said Bharath Kumar Mohan, CEO, Sensara.tv
NAB Show Product of the Year Award Winners were selected by a panel of industry experts in 16 categories and announced in a live awards ceremony at NAB Show on April 8. To be eligible for an award, nominated products had to come from companies exhibiting at the 2025 NAB Show and be delivered within the 2025 calendar year.
“NAB is proud to recognize the industry’s top work driving a remarkable range of solutions opening new frontiers and shaping the future of content creation, distribution and monetization,” said Eric Trabb, senior vice president and chief customer success officer at NAB. “Congratulations to Sensara.tv on earning the 2025 NAB Show Product of the Year Award for SceneSense — a breakthrough solution transforming a pivotal stage of the content lifecycle and empowering storytellers to meet today’s challenges while shaping the future of media.”
Click here for more information about the 2025 NAB Show Product of the Year Awards.
About Sensara.tv
Founded in 2015 and headquartered in Bengaluru, India, Sensara.tv is a pioneering AI-driven video technology company specializing in Video Discovery Optimization. Their flagship product, SceneSense™, empowers broadcasters and OTT platforms to enhance content discoverability and engagement by transforming long-form videos into searchable, monetizable assets. SceneSense™ employs multimodal and multi-model AI to analyze every frame, shot, and scene, generating granular metadata, dynamic posters, and personalized clips at scale. This innovation earned SceneSense™ the 2025 NAB Show Product of the Year Award in the AI/Machine Learning category.
Sensara.tv's technology is trusted by leading media organizations globally, including JioHotstar, Zee5, Airtel, Sony Entertainment, SCTV Indonesia, and Multichoice South Africa. The company's mission is to decode the storytelling elements within videos, facilitating smarter content discovery, deeper audience engagement, and sustained monetization.
For more information, visit www.sensara.tv.
About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
About NAB Show
NAB Show is the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment, held April 5-9, 2025 (Exhibits April 6-9) in Las Vegas. Produced by the National Association of Broadcasters, NAB Show is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. Learn more at NABShow.com.