sensara.tv

For Pay-TV Operators, OTT Apps & TV Brands

Supercharge subscriber experience with our self-learning Knowledge Engine

Use the power of the Knowledge Engine to keep your subscribers engaged, reduce churn, and improve revenue.


Meet sensara.tv at IBC 2019

Watch our Knowledge Engine in action, automatically analysing Live TV Streams to generate visually rich metadata.




Our Knowledge Engine SDK, Android TV Operator-tier launcher & companion mobile apps deliver superior subscriber experiences to 20+ million users on the biggest Pay-TV Operators & TV Brands in India


Better subscriber engagement through better knowledge

Subscriber Engagement is only as good as the metadata. Shallow and sparse metadata has limited rich engagement to a few countries, languages and genres. Not anymore. Our knowledge engine automatically analyses TV media and builds Knowledge Graphs for any region, language and geography.

Linked metadata with rich media assets like pictures and trailers, along with the relationships and concepts lays a strong foundation to build many consumer benefits.

Automatically enriched visual metadata enhances user experience

Continuous streams of video are analysed to identify new metadata important to TV. Posters, Banners and Trailers, Topics, People are automatically extracted for every show, to create lively and interactive detail pages.

Organizing TV as topics makes content much more presentable

Topic pages give a 360° view of content options through universal content discovery and dynamic categorisation

Knowing subscribers helps relate the service to them

Every subscriber is understood through their taste in concepts, topics, genres, actors, and themes. They are presented unique and the most relevant media through instant personalisation

Knowledge enables an intelligent conversation with TV

Knowledge graph-powered search allows for deeper user intent understanding, and nuanced responses through niche subcategories.

Real-time knowledge enables scalable and effective Moment Marketing

TV goes through many moments that can be commercially exploited to increase ARPU per subscriber. But so far, no system has been able to bring moment marketing to TV at a large scale. Our knowledge engine which mines across TV for commercially exploitable moments will usher in new business models. The Knowledge Engine helps create an "event graph" of user attention on TV.

Our Knowledge Engine is the largest unsupervised learning engine in the world that unearths "points of interest" on TV automatically.

Realtime ML & AI at an unprecedented scale for Broadcast & Internet TV

Subscribers viewing moments are analysed for possible follow on actions.

Interactive contextual marketing like never before, with viewer behaviour modelled along 20 axes in real time.

Shows Genres Topics Actors Attire Attention
Languages Location Time Ads Trends Mood

Interactive and contextual overlay nudges lead to short and crisp actions to make advertising on TV much more effective.

Knowledge of audience behaviour and trends creates "social" calls to action.

Interactive content leads to improved subscriber engagement.



Sensara.tv powers the storefront for TV

Never miss an opportunity to get more subscriptions, sell more merchandize, and sell more merchandize.

TV Operators, TV Brands and Super-aggregators should treat TV as an eCommerce store, and continuously urge subscribers to stay engaged, subscribe more and buy more. Video is the product on the store, and the TV UX is the storefront. sensara.tv is your storefront stack!

Watch a sample consumer experience come together in this video.

TV is not a screen. It is everywhere.

Our consumer facing platform supports multi-screen and multi-modal interactions

Blur the difference between Broadcast TV & Internet TV

Keep mobile at the heart of TV experience

Usher touch-less interactions into TVs

Sensy-powered Search on TVs works with Android TV, Google Assistant, Alexa and other third party voice systems like MiHup as well. Fulfilling deep intent from subscribers keeps them happy and subscribing for more.

Know your subscribers like never before

Interpret subscriber preferences across more than 50 attributes that span the obvious ones to the non-obvious ones related to content affinities

Genre affinities through the week

Language affinities in different cities

Influence your content partnership and purchase strategy by knowing what works and is trending

Drive your TV business using knowledge, and not just data!

Contact us to find out how Sensara can help engage existing subscribers, and earn more revenue from them